Innovate don’t imitate
Without delight, your cure is just a forgettable face in the crowd. With delight, complete strangers will love your cure at first sight. People spread the world about delight by storytelling. If you can discover or create a portfolio of friction free stories, your customers, investors, channel partners and even competitors, will pass them along. An authentic, compelling, and friction free story will create buzz and be shared by millions of people around the world. No point in going further with your business opportunity if you are not sure about your Delight Divide and your friction free stories. If your answer is NO to any of the questions below, use the tools in this chapter to reframe the story for your customers until they are delighted and spread the word. It’s a waste of talent, time and money to move forward before you get this right.
Delight is all about innovation, and not about imitation