Can’t ride with them can’t sell to them.
Passion has to be translated to a Pain among a large enough set of potential customers who are prepared to pay for having their Pain cured. Without a Pain and a large enough base of Customers. The only way of finding out if your idea for a venture is valid or not is to interact with potential customers, partners, investors, and other stakeholders. It’s not always the right strategy to ask the customer for advice. Remember to observe, live their lives, and find our if there is a Pain out there that you might cure. Also remember: If you can ride with them, you can sell to them! If your answer is NO on any one of the questions below, you need to keep on working with this gear.
Ride with your customers and understand their pain. Then convert it to a solution.