Big beats the small or fast beats the slow
There is always competition, either now or in the future! The big battle always comes down to the competition for customers’ time, money, and attention. Your success is dependent on your delivery of Delight. Beware that everything can be copied (even if you have a patent!) Position your opportunity as game changer that will thrive and create a Blue Ocean. Be small and fast, and secure your position in the developing eco system so that when the blue turns into red you are no longer small and fast anymore, but big, slow, and, unbeatable, or have move on to a new blue ocean.
The small game changer can beat the big out performer, but the slow can also beat the fast.