COMPETITORS

Big beats the small or fast beats the slow

BUSINESS ALWAYS COMPETE

There is always competition, either now or in the future! The big battle always comes down to the competition for customers’ time, money, and attention. Your success is dependent on your delivery of Delight. Beware that everything can be copied (even if you have a patent!) Position your opportunity as game changer that will thrive and create a Blue Ocean. Be small and fast, and secure your position in the developing eco system so that when the blue turns into red you are no longer small and fast anymore, but big, slow, and, unbeatable, or have move on to a new blue ocean.

QUESTIONS THAT REQUIRE AN ANSWER:

  • - Do you know your competitors?
  • - Do your competitors know about you?
  • - Is your opportunity in a Blue Ocean?
  • - If not, can you turn it into a Blue Ocean?
  • - If not, do you know how you will out-perform your competitors in a Red Ocean?
  • - Do you have a strategy to turn your offering into a Game Changer?

REMEMBER

The small game changer can beat the big out performer, but the slow can also beat the fast.