Who are we? Vision, Mission, and Our team


Managing Partner

Dr. Tanai Charinsarn is a Strategy Professional with more than 15 years of experience working with the Top Management Team in various industries such as financial services, foods, industrial products, and healthcare on strategy, including the leading Japanese companies such as Toyota, Mitsubishi Motors, Mitsubishi Heavy Industries and Takeda.

Prior to working independently, Dr. Tanai worked with The Boston Consulting Group in its Bangkok office, IBM Global Services in Business Innovation Services unit, and Chulalongkorn Business School as a Lecturer in Strategy. Dr. Tanai holds a number of adjunct Strategic Management lecturer positions in many leading universities in Thailand such as Mahidol University, Khon Kaen University, and Assumption University.

Dr. Tanai received a Bachelor of Engineering degree from Chulalongkorn University, a M.Sci. degree from the University of Illinois at Urbana-Champaign, and a Doctor of Information Technology degree from the University of New South Wales. He also holds a certificate of Strategic Thinking and Management for Competitive Advantage from the Wharton School, University of Pennsylvania, and a certificate of Designing and Executing Strategy from Harvard Business School.

Dr. Tanai is well recognized among the international Strategy Professional communities. He holds a designation of Strategic Management Professional (SMP) of the Association for Strategic Planning (ASP), a Fellow of the Strategic Planning Society (SPS), and a Chartered Director of the Thai Institute of Directors (IOD). He is a Black Belt Certified Gear Up Professional.